87 Percent of Kids are Likely to Play Games Online
Whether they’re surfing cyberspace or getting homework help, playing games or listening to Internet radio, today’s “wired youth” are going online more often, spending an average of four days a week on the Internet. According to a recent America Online/Digital Marketing Services, Inc. online survey conducted in Opinion Place among more than 2,000 kids aged 7 - 12 years and parents of kids aged 7 - 12 years, nearly half of kids (46%) go online at least four times a week and nearly 20% go online every day.
The latest industry research shows that kids are increasingly coming online in larger numbers and, according to Jupiter Research, it is expected that 57% of kids aged 11 and under will be online by 2007.(1) Additionally, parents are recognizing the value of the Internet for their child as a resource for entertainment, education and enrichment, with 92% of mothers believing that the Web is a great tool for their children and 53% saying that the Web has brought their family closer together.(2) . . .
The AOL/DMS survey results come as AOL plans to launch its new KOL(TM) service, the first version of AOL designed entirely for kids that addresses their growing needs and interests online. Combining exclusive content from industry-leading kids brands and all-new original programming, this new service offers kids a fun and entertaining online experience that is fully integrated with AOL’s award-winning Parental Controls.
“Today’s kids are becoming increasingly sophisticated about the online medium,” said Malcolm Bird, AOL Senior Vice President and General Manager of Kids and Teens. “It’s not surprising that we are seeing kids adopt the Internet most strongly as a vehicle for fun and games. These survey findings indicate that kids are incorporating the Internet into the parts of their lives that are most important to them - playtime and school. Regardless of whether kids are coming online for play, for schoolwork or to keep in touch with friends, KOL is committed to providing them with an enjoyable online experience that includes kid-friendly content, fun programming, leading online educational resources and above all, an exclusive ‘place’ for hanging out with friends.” Read More
