Microsoft online service launches local search feature

Catching up with rivals Google Inc. and Yahoo Inc., Microsoft Corp. on Monday unveiled an improved search service that delivers results tuned to users’ location.

MSN Local Search delivers both the listings of local sites and a map that includes virtual pushpins indicating each h location. It was expected to be available as a “beta” service that began late Monday at search.msn.com.

Microsoft, the world’s largest software company, has been in a race with online search firms Google and Yahoo to become the leading provider of tools to find content on the Internet and present it in meaningful ways. Google and Yahoo both offer similar localized search services.

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