Study: Women Rule Mobile Gaming
Historically, electronic games of any kind have been seen as more of a “guy thing,” right alongside muscle cars, power tools, and other techno doodads. Well, a new study from Parks Associates flies in the face of that conventional wisdom in at least one arena, finding some 59 percent of U.S. consumers who play games on their mobile phones are women. Women also comprise 61 percent of users playing mobile games one to four hours per month, and 58 percent of users playing mobile games more than 4 hours a month.
According to Parks, the findings sync up with demographic profiles
