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EA spearheads in-game ads push with Battlefield title

Battlefield 2142 will be the first title from Electronic Arts to incorporate dynamic in-game advertising, under a new deal with IGA Worldwide.

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gamesindustry.biz

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This entry was posted on Thursday, August 31st, 2006 at 6:04 pm and is filed under Gaming. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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