GamersCircle

Google will on Tuesday launch a customizable search engine that users can carry on their own blogs and other websites, a move that potentially opens up a big new market for its search listings and related advertising.

Marissa Mayer, vice-president of search products and user experience, said it was the most significant launch that Google would announce in the final months of this year. By letting companies and individuals build their own specialised search engines, it will also create competition for the many new “vertical” search products that have recently been launched on the web, she added.

These sites, which deal with narrow areas of interest from job vacancies to information technology, have become one of the industry’s big new growth areas.

Users of Google Custom Search Engine will be able to select the websites they want to be included in their searches, and add to this list in future by “tagging” websites they visit. Any searches will then return results just from that slice of the Google search index.

Related posts:

1. Google Unveils Search for Small Screens
2. Google adds to search
3. Google rolls out tool for doing local searches
4. Happy B-Day Google!
5. Google bug blocks thousands of sites