MCFARLANE TO PRODUCE ‘HALO 3′ ACTION FIGURES
Five Action Figures and Three Vehicles Arrive in Stores Spring 2008
Two powerhouses of pop culture are collaborating, as McFarlane Toys announces a licensing agreement with Microsoft to produce action figures based on the hit video game series Halo®. Halo 3 is scheduled to arrive in stores later this year.
Halo follows the events of an inter-galactic war between the last surviving members of the human race and an advanced collection of alien races known as The Covenant. The first title in the series, Halo: Combat Evolved, was the flagship title for Microsoft’s Xbox video game console when it was released in 2001. The game achieved both critical acclaim and financial success, selling more than 6 million copies worldwide.
“Halo is one of the top video game franchises of all time,” says McFarlane Toys CEO, Todd McFarlane. “We get to put our company’s touch on a sci-fi epic that is visually and thematically stunning. Through its game-play, Halo has been able to attract a very large and loyal audience, most of whom happen to be our customers as well, which makes this an excellent partnership.”
HALO 3: MASTER CHIEF FIGURE PROTOTYPE PHOTO
