Interplay Entertainment went through some lean times in recent history. Back in 2004, they were actually shut down for a short period of time by the state of California for failing to pay its employees. But now they’re talking comeback and promise huge things are on the way.
cinemablend.com
The biggest obstacle facing the burgeoning in-game advertising sector is a lack of standard metrics, according to a panel at MI6 today.
next-gen.biz
At the game marketing conference this year in San Francisco, OTX, a research firm, was contracted to study the video game resale market. They concluded that over 60% of gamers purchase used and news games, which equates to about 49 million US gamers. Even here at GR, if we need to check out something in [...]
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