Yahoo! Games To Offer Downloadable Ad-Supported Titles
Internet portal Yahoo! has announced that its Yahoo! Games site will offer over 400 ad-supported downloadable games from casual games publishers by the end of the year.
With this move towards establishing Yahoo! Games as “the most comprehensive distribution point for games online,” the company hopes to better monetize its games offerings, provide advertisers access to its gamer demographic, and “satisfy user demand for casual ad-supported games.”
