Left 4 Dead 60% Ahead Of Orange Box
Edge Online has posted an article covering Valve’s $10M ad campaign for their upcoming zombie blaster, Left 4 Dead. It looks like Valve is poised to strike gold yet again.
"People had really strong reactions to Left 4 Dead when we started showing it," said Valve managing director Gabe Newell in an interview. "Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense."
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