Web Ad Revs Up 15.2% in First Half
Internet advertising revenues for the first six months of 2008 were $11.5 billion, setting a new half-year record that represents a 15.2% increase over the first half of 2007, according to recently released data from The Interactive Advertising Bureau [IAB] and PricewaterhouseCoopers.
The IAB Internet Advertising Revenue Report also shows a Q2 increase of 12.8% over the same period in 2007 and shows a slight decline of 0.3% from the first quarter.
Search- and display-related advertising also reached all-time highs. Search revenues totaled nearly $5.1 billion for the first six months of 2008, up 24% from $4.1 billion for the same period in 2007.
Display-related advertising totaled nearly $3.8 billion for first six months of 2008, compared with $3.2 billion for the same period in 2007, roughly a 19% increase. Display-related advertising includes display banner ads, rich media, digital video, and sponsorship.
