When it comes to watching movies at home, the DVD is still the king of the marketplace. But the good news is that digital downloads are gaining.
According to USA Today, consumers who watch videos at home spend about $25 a month on average — and 88% of that is on DVD and Blu-ray disc sales and rentals. The information comes from researcher NPD Group’s new survey results released Tuesday.
Sixty three percent of that was spent on DVD purchases. Only 12% was spent on video-on-demand or digital downloads and online streaming.
Still, digital options are gaining traction: 9% percent of people with home Internet connections streamed movies online in the past three months, NPD says. That’s up from 5% last year. And 8% rented a movie download — up 4 percentage points since last year.
Viewing movies downloaded through game consoles attracted fewer than 5% of consumers, NPD said.
“While many in the home video industry worry that digital consumers might walk away from packaged media, that hasn’t happened yet,” said Russ Crupnick, entertainment industry analyst for NPD.