Marvel HeroClix: Avengers vs. X-Men is a four-month storyline that begins in December 2013 and will run through April 2014. The OP will offer monthly participation prizes including special limited edition figures as well as five fragments of the powerful Phoenix Force HeroClix resource that players can collect "in order to combine them all into one incredible source of power." The exclusive competitive prizes will include the time travelling warrior Cable, the mutant Hope in all her White Phoenix glory, and others. The Grand Prize (awarded in month four) is a colossal HeroClix figure: Dark Phoenix Cyclops.
Players start in November by choosing either the AvX–Avengers Starter or AvX–X-Men Starter and using them to build teams throughout the 4-month program. Each Starter will include six figures, maps, the HeroClix Powers and Abilities Card and Core Rulebook–and all of the figures are SwitchClix, which WizKids says "will become very relevant as the AvX Storyline event unfolds." The starters also include team specific action tokens and custom dice.
Each month, as play progresses, players will select one or more figures from the starter associated with their chosen team, and construct a HeroClix force around their chosen figure(s). In the fourth month, players will receive an exclusive Team Base corresponding to the team they’ve selected.