The geeks are inheriting the earth: ratings for geek-themed shows are now hitting the heady heights of major sports programming, and ad rates are following. The Walking Dead’s ratings in the highly prized 18-49 demo topped both Sunday Night Football and the World Series on Sunday night, according to Variety. The Walking Dead had a 6.8 rating in demo, compared to a 6.3 for Sunday Night Football and a 5 for the World Series.
Ad rates for geek themed shows are also climbing. The Big Bang Theory, with high and rising ratings in demo, is now getting $326,260 for a 30-second spot, according to Adweek. That’s the highest :30 price for any programming except NFL football, which still gets more because of its larger over-all audience.